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a documentary…

This is a story about dopamine. Kind of.

That simple little neurotransmitter is what signals a motivational salience that propels and pushes us towards sometimes odd behavior in hopes of a perceived outcome. It’s the fuel that keeps us banging our heads against the wall. It’s a gift - and it’s also the reason we think we can be professional wrestlers. It’s beautiful, and it’s stupid.

Everybody has the power to become more perseverant, to create goals, to be dogged about their desires. This is a story about dopamine and human behavior.